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Portfolio

73% Website Carbon Reduction

Kellaway Commercial - Website Decarbonisation

Kellaway Commercial Website

WEBSITE DECARBONISATION PROJECT

Improving Website Efficiency While Preserving the Existing Design

Kellaway Commercial had an established website that already supported the business, but the homepage carried unnecessary digital weight and had clear room for improvement in carbon efficiency and technical performance.

The project focused on reducing page weight, improving speed and strengthening the underlying build while retaining the website’s existing structure, content and visual identity.

WEBSITE DECARBONISATION PROJECT

Clear Evidence of Better Website Performance

Original Website

C Carbon Rated

Decarbonised Website

A Carbon Rated

Performance

Google Page Speed

OUR PRIORITY FRAMEWORK

Improved Through FAST | CLEAN | SECURE | SEEN™

A Practical Framework for Better Website Performance and Lower Carbon Impact

FAST | CLEAN | SECURE | SEEN™ is Low Carbon Digital’s proprietary framework for assessing, designing, building and managing websites.

For this project, the priorities were to reduce unnecessary digital weight, improve loading performance and lower the website’s carbon impact while retaining its established structure, content and visual identity.

FAST

Speed, responsiveness and user experience.

CLEAN

Efficient pages, lower digital waste and reduced carbon impact.

SECURE

Stronger technical foundations and better protection.

SEEN

Clear structure, accessibility and search visibility.

Could Your Website Perform Better

Discuss Your Website Project

Whether you need a new website, a cleaner rebuild or improvements to an existing site, the first step is understanding what the business needs and what the evidence shows.

Terms & Conditions — Free Website Assessment

1. Who We Are

This free website assessment is provided by Low Carbon Digital Ltd, a company registered in England and Wales. Company Number: 16220921. Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

2. What We Collect

By submitting this form you agree to provide your name, email address and website URL. This information is collected and stored securely in our CRM system.

3. How We Use Your Data

We will use your information to: carry out your free website assessment and deliver your results by email; contact you regarding your results and our services; add you to our email marketing list to receive updates, insights and offers from Low Carbon Digital Ltd; and use anonymised or attributed assessment results for case studies, marketing materials and reporting purposes.

4. Assessment Results

All website assessment results, reports and analysis produced by Low Carbon Digital Ltd remain the intellectual property of Low Carbon Digital Ltd. We reserve the right to use assessment results for our own marketing, research and reporting purposes.

5. Right to Refuse

Low Carbon Digital Ltd reserves the right to refuse or decline any assessment request at our sole discretion, without obligation to provide a reason.

6. Limitation of Liability

The free website assessment is provided for informational purposes only. Low Carbon Digital Ltd makes no warranties, express or implied, regarding the accuracy or completeness of any assessment. We accept no liability for any decisions made or actions taken based on assessment results. Use of this service is entirely at your own risk.

7. Your Rights

You can unsubscribe from marketing emails at any time using the unsubscribe link in any email we send. To request access to, correction of, or deletion of your data, contact us via our Website’s Contact Us page.

8. Data Storage

Your data is stored securely in our CRM system and is not sold or shared with third parties except where required to deliver our services.

9. Governing Law

These terms are governed by the laws of England and Wales.